Our mission is to empower females globally to be confident in themselves and be who they want to be.
Everything we create is informed by our customer along with global influences like social media, street style, and popular culture, creating a destination that delivers and encompasses everything it means to be a girl on the go in the world today.
And since our aim is all about empowerment, we make it easy for everyone by making our product affordable. Its not just fast fashion - its rapid fashion. We drop up to 1000 brand new styles every week, working constantly to bring our babes the freshest pieces, put together in wearable ready-to-go outfits.
Babe power is at the heart of our brand.
We believe in championing young talent and real women, inspiring a new generation of unstoppable females to be themselves and achieve whatever they want. Our babes are the dreamers, believers and doers who represent our customers, brand advocates and iconic women from all shades of life and creative expression.